Concepts |Comprehensives
These Concepts and Comprehensives may never have been produced. Some were playful explorations. All were hand-lettered and hand-drawn to be presented for approval to various clients.
Brochure Concepts
Cover and interior spreads for the Kodak Signet 35 Camera. Including suggestions for a logo or trademark idea. Client: Kodak
Advertising Promotions
Above: A tissue paper foldout concept for a direct mail brochure. Client: House Beautiful Magazine.
Below: Miniature foldout comprehensive “TYPOGRAPHY”, perhaps a course anouncement.
Pharmaceutical Brochures
Above: A brochure comprehensive for a drug called Biomydrin, a nasal spray. Client: Sandoz Pharmaceuticals.
Below: Ad concept for Rubragran, a drug used for treatment of anemia. Client: E.R. Squibb.
An alternate brochure comprehensive for Biomydrin, a nassal spray. Client: Sandoz Pharmaceuticals.
Advertising Comprehensives
Above: Photostat of a hand drawn ad. Client: Century Lighting, Inc.
Below: Ad concept for Rubragran, a drug used for treatment of anemia. Client: E.R Squibb
Tissue Sketches
Logo sketches for Kiplinger Book Club, Thermo Trays and Arnold Shaw & Associates.
