One Man’s Fish is Another Man’s Poisson
This Fish Brochure One-Man’s-Fish, was a direct mail piece created to promote Time Magazine to advertisers worldwide. Turning the colorful gills reveal the content on the interior pages and simulates a fish breathing.
CA | The Journal of Commerical Art | Vol 1 No 1 highlights the Fish Brochure.
Two articles on the Fish Brochure in the premiere issue of CA, The Journal of Commerical Art in August 1959 cited the innovative design and production. Designed in 1958 and produced in 1959, it won several awards.
AWARD: The Direct Mail Association.