Much of Mid-Century Pharmaceutical Advertising was dominated by ads, brochures, direct mail promotions and giveaway items such as blotters. Much of the marketing materials were aimed at doctors.

Mid-Century Pharmaceutical Advertising was dominated by ads, brochures, direct mail promotions and giveaway items such as blotters. Much of the marketing materials were aimed at doctors.

Hand lettered, hand collaged, detailed comprehensives indicate the look of a proposed brochures for various drugs and medications. The top one is for E.R. Squibb & Sons, and the bottom one for Sandoz Pharmaceuticals created in the early 1950s.